CAMPAIGN CREATIVE DIRECTION .
We want to give Ping Pong something that transcends the sport, turning it into an almost ritual duel.
The table, placed in a mystical setting surrounded by water and nature,
transforms the game into a sensory experience where every strike triggers a visual explosion.
The tension, the strength, and the fluidity of the water merge into the scene, reinforcing the feeling
of witnessing something greater than a simple confrontation.
of witnessing something greater than a simple confrontation.
We will use the claim “That’s Cold”.
A phrase that answers the question, “What is Cold Culture?”
No need for over-explanation; the actions will speak for themselves.
This will be the phrase spoken by the characters at the end of each piece, reinforcing the creative concept of the campaign.
The campaign will consist of a series of short pieces that come together to form a longer video.
These individual capsules will be designed for Instagram and TikTok, where immediate impact is essential.
At the same time, the full video will be released on YouTube, These individual capsules will be designed for Instagram and TikTok, where immediate impact is essential.
offering a deeper and more immersive experience.
Each piece will reinforce the Cold Culture narrative, building a powerful message that resonates with the audience.
Next, we present some initial narrative examples that will serve as the foundation.
We will fully develop them once the concept is approved.
1.
A skater is about to attempt an impossible jump. We see him mentally preparing before taking off.
The camera zooms out, revealing two security guards watching. The skater lands the trick.
Both are in awe, and one says to the other, “That’s Cold.”
2.
Three brothers turn their kitchen into an improvised DJ booth. They’re living it like never before.
The shot pulls back, revealing a neighbor peeking through his window, nodding to the beat.
He says to himself, “That’s Cold.”
3.
After a chase, a man pulls out a gun and fires at the protagonist.
The woman stops the bullet with her teeth, revealing grillz with the brand logo.
The man says, “That’s Cold.”
She then grabs the bullet and throws it at his head.
This campaign defines the identity of Cold Culture and creates a tangible desire to be part of it.
We craft emotions that go beyond the screen, turning admiration into action.
Through these powerful stories and visuals, we are creating a movement that invites others to experience and adopt this attitude,
where being "Cold" is more than just a look—it's a way of life.
We will fully develop them once the concept is approved.
1.
A skater is about to attempt an impossible jump. We see him mentally preparing before taking off.
The camera zooms out, revealing two security guards watching. The skater lands the trick.
Both are in awe, and one says to the other, “That’s Cold.”
2.
Three brothers turn their kitchen into an improvised DJ booth. They’re living it like never before.
The shot pulls back, revealing a neighbor peeking through his window, nodding to the beat.
He says to himself, “That’s Cold.”
3.
After a chase, a man pulls out a gun and fires at the protagonist.
The woman stops the bullet with her teeth, revealing grillz with the brand logo.
The man says, “That’s Cold.”
She then grabs the bullet and throws it at his head.
This campaign defines the identity of Cold Culture and creates a tangible desire to be part of it.
We craft emotions that go beyond the screen, turning admiration into action.
Through these powerful stories and visuals, we are creating a movement that invites others to experience and adopt this attitude,
where being "Cold" is more than just a look—it's a way of life.